products in various colors and designs are also available
for visitors. Leather coats and jackets can be bought cheaply,
as well as a variety of other leather goods such as belts,
shoes and wallets. Delicate eel skin products, especially,
are one of Korea's unique buys.
Korea's most well known natural resources are semi-precious
stones such as amethyst and smoky topaz. These stones are
mined in Korea in a variety of sizes and are then fashioned
into delicate jewelry. Visitors may choose from a vast range
of elegantly designed pins, necklaces, bracelets and rings
offered at very low prices. Look for jewelry in hotel boutiques,
department stores, duty free shops or even at the factory
well known medical book of the Chinese Yang Dynasty says
that the best quality ginseng is found in Korea. Ginseng,
which is a familiar specialty of Korea known worldwide for
its elixir-like powers, is very difficult to cultivate.
Not only does it grow extremely slowly, but it also requires
that a field be left fallow for 15 years between harvesting
many as three thousand other types of herbs are also produced
in the mountainous area of Kangwon-do, Ch'ngcho'ng-do and
Cholla-do Provinces. Nowadays, processed herbal foodstuffs
such as ginseng tea, the popular ginseng powder or ginseng
concentrate are a must in the diet of health-conscious visitors.
largest general wholesale market in Korea, Namdaemun Market
is just a few minutes' walk from Seoul's ancient South Gate.
Its proximity to the downtown area and to many deluxe hotels
make it popular among foreign visitors. More than 1,250
shops and stalls line the alleyways in a 10 acre area, selling
vegetables, clothes, tableware, crafts, fresh-cut flowers
and ginseng, among other things. Since each shop has its
own small factory, prices ar lower than with any other shopping
It begins its day early, with shop owners receiving items
from the factories and preparing for their first customers
just after midnight. At around 24:00 cars and buses filled
with buyers from all over Korea begin arriving, and by 03:00
the market is bustling, filled with retailers from Seoul
and beyond. This activity continues until just before dawn,
when the market becomes quieter and merchants can take a
break and prepare for the arrival of the general public.
Seeing this market, which runs from midnight to dawn, will
give you a change to experience the vigor and evergy of
: Get off at Hoehyon Station on Subway Line 4
of the oldest and largest markets in Seoul, Tongdaemun Market
specializes in silk, fabrics, vegetables, sports equipment,
bags, and a multitude of general goods. It is composed of
several markets; Kwangjang Market, P'yonghwa Market, Hung-in
Market, Shinp'yonghwa Market, spread out to the east, west,
and south. Recently in this area, wholesale distribution
arcades such as Keopung Freya, Designer Club, Uno Core,
Doosan Tower, Milliore, have been built, which accommodate
a shopping center, business offices and a sports center.
These developments are playing a major role in the modernization
and revitalization of the local business environment.
: Get off at Tongdaemun station on Subway Line 4, Chongno
5-ga Station on Subway Line 1 or Tongdaemun Station in Subway
Itaewon district developed around the U.S. Eighth Army Base
in Korea and has been well known among tourists since 1970.
European and North American visitor to international conferences,
and particularly to the '86 Asian Games and the 1988 Summer
Olympics, have spread Itaewon's reputation as a shopper's
paradise. The more than 1,500 small shops in the district
offer custom-made suits, silk dresses, jogging suits, sportswear,
sweaters, fur jackets, leather apparel and ski wear at a
fraction of the overseas prices. Shoes are a popular buy.
Itaewon carries a huge range of sports shoes, jogging shoes,
and the latest in leather dress shoes made with both imported
and local leathers. But there is more to Itaewon than clothing
and shoes. This is a great area to shop for sports equipment,
Korea souvenirs, handicrafts and small gifts. Itaewon also
has the best collection of eel skin products in Seoul, Along
with smoky topaz, amethyst and jade jewelry.
: City bus No. 81,23,78-3, Seat Bus No. 773, Airport Express
bus No. 600, Shuttle buses from most major hotels
fashion center of Korea. Most major department stores in
Seoul are located there and the many small shops offer all
the latest fashions including Korean and foreign make clothes,
shoes, accessories and cosmetics from world famous designers.
One million people a day flock into Myong-dong's 330,000
sq.m. area. The district is always bustling, and so crowded
with cafes and restaurants, that it is as mush an entertainment
center as it is a shopping area. It is within easy walking
distance of most major downtown hotels.
Transportation : Get off at Ulchiro 1-ga Station on Subway
Line 2 or Myong-dong Station on Line 4
Shinchon fashion street
is one of the most famous shopping streets in Seoul. It
is a well known university area, located nearby Ewha Womans',
Yonsei, Sogang and Hong-ik Universities, and the streets
are filled with youths wearing the latest fashions. Radical
and conservative styles coexist side by side. Street cafes
lend a chic atmosphere, and the taste of the young people
are catered to by the many clothes shops, shoe salons, accessory
shops, restaurants and discotheques.
: Get off at Ewha Womans' Univ. Station or Shinchon Station
on Subway Line 2